You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand. Rosser Reeves copywriterinterestmake Change image and share on social
Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares. Rosser Reeves advertisealoudcry Change image and share on social
No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell. Rosser Reeves campaigncharmcopy Change image and share on social
Unless a product becomes outmoded, a great campaign will not wear itself out. Rosser Reeves campaigngreatoutmoded Change image and share on social
