Rosser Reeves

You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand.

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These are some quotes by American author Rosser Reeves Businessman, who lived between 1910 and 1984.

Quotes by Rosser Reeves

No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell.

Rosser Reeves

campaigncharmcopy

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.

Rosser Reeves

advertisealoudcry

Unless a product becomes outmoded, a great campaign will not wear itself out.

Rosser Reeves

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