Unless a product becomes outmoded, a great campaign will not wear itself out. Download Download Share on Facebook Share on Twitter Rotate quotes campaign great outmoded
No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell. Rosser Reeves campaigncharmcopy Change image and share on social
Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares. Rosser Reeves advertisealoudcry Change image and share on social
You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand. Rosser Reeves copywriterinterestmake Change image and share on social
Well, I actually wrote her a letter a couple of days ago congratulating her. The tone I tried to convey in the letter is, look, you are a part of a great American historical process. Bruce Babbitt agoamericancongratulate Change image and share on social
If you're old and you lose, they say you're outmoded. If you're young and you lose, they say you're green. So don't lose. Terry Brennan greenloseoutmoded Change image and share on social
I have a lot of stands on a lot of political issues. I'm very big on campaign finance reform. I still think most Americans aren't aware of how the dumping of big corporate dollars and private donor dollars has totally corrupted the political system and taken it away from them. Morgan Fairchild americanawarebig share on social
