Apple does great products, but at the end of the day we think consumers want choice, consumers want openness. Rob Glaser applechoiceconsumer Change image and share on social
Apple doesn't do hobbies as a general rule. Tim Cook applegeneralhobby Change image and share on social
Apple doesn't need to maximize book sales. It simply needs to keep publishers happy enough to maintain an impressive-sounding inventory of titles while waiting for entirely new forms of publishing to develop. Virginia Postrel applebookdevelop share on social
Apple enjoys 'Harry Potter'-like adoration and queues because it sells physical objects, limited by the pace of assembly lines in China. To own is to have, to have is to hold, and to hold is to show off. Douglas Rushkoff adorationappleassembly share on social
Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it. Tim Cook applechangeculture Change image and share on social
Apple has always leveraged technologies that the PC industry has driven to critical mass - the bus structures, the graphics cards, the peripherals, the connection networks, things like that - so they're kind of in the PC ecosystem and kind of not. Bill Gates applebuscard share on social
Apple has an opening to say, 'The tools we are selling to you will enable you to do things rather than do things for you.' Google's vision is tools that will do things for you. Evgeny Morozov appleenablegoogle Change image and share on social
Apple has beautiful design, beautiful product, incredibly functional. But mostly, it's about picking product, getting behind it, marketing it, and introducing it to a customer. What they've done just inspires me. Mickey Drexler applebeautifulcustomer share on social
Apple has great marketing, among the best PR and marketing in the world. Ron Johnson applegreatmarkete Change image and share on social
Apple has hundreds of stores around the world that are beautiful, and they have a distribution system and a staff of 40 or 50 people that will help you. Robert Scoble applebeautifuldistribution Change image and share on social