Let your joy be in your journey - not in some distant goal. Tim Cook distantgoaljourney Change image and share on social
I'd rather Apple cannibalize Apple than somebody else cannibalize Apple. Tim Cook applecannibalize Change image and share on social
Our whole role in life is to give you something you didn't know you wanted. And then once you get it, you can't imagine your life without it. And you can count on Apple doing that. Tim Cook applecountgive Change image and share on social
I don't think Apple has to own a content business. Tim Cook applebusinesscontent Change image and share on social
Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone. Tim Cook cheapfeelgreat share on social
Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those. Tim Cook companyconfusefocus Change image and share on social
We're very simple people at Apple. We focus on making the world's best products and enriching people's lives. Tim Cook appleenrichfocus Change image and share on social
In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC. Tim Cook encumberlegacytablet Change image and share on social
The worst thing in the world that can happen to you if you're an engineer that has given his life to something is for someone to rip it off and put their name to it. Tim Cook badengineerhappen Change image and share on social
Life is fragile. We're not guaranteed a tomorrow so give it everything you've got. Tim Cook fragilegiveguarantee Change image and share on social
