Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone. Tim Cook cheapfeelgreat share on social
I learned that focus is key. Not just in your running a company, but in your personal life as well. Tim Cook companyfocuskey Change image and share on social
To whom much is given, much is expected. I do believe this. It's embedded in me. Tim Cook embedexpect Change image and share on social
You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user. Tim Cook convergepleaserefrigerator Change image and share on social
I don't think Apple has to own a content business. Tim Cook applebusinesscontent Change image and share on social
I love museums but I don't want to live in one. Tim Cook livelovemuseum Change image and share on social
You know, this iPhone, as a matter of fact, the engine in here is made in America. And not only are the engines in here made in America, but engines are made in America and are exported. The glass on this phone is made in Kentucky. And so we've been working for years on doing more and more in the United States. Tim Cook americaengineexport share on social
We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do great things a few times, only on a few products. Tim Cook applefocusgreat Change image and share on social
Let your joy be in your journey - not in some distant goal. Tim Cook distantgoaljourney Change image and share on social
Anything can change, because the smartphone revolution is still in the early stages. Tim Cook changeearlyrevolution Change image and share on social