Philip Kerr

I will say that anyone who supports Scottish independence should go to Athens. Because nothing works. It is a disaster. It is a ruined, dirty place where people do not have money or future prospects. The day one after independence, Scotland would be worse.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.