Quality is the result of a carefully constructed cultural environment. It has to be the fabric of the organization, not part of the fabric. Phil Crosby carefullyconstructcultural Change image and share on social
We can spend our whole lives underachieving. Phil Crosby livespendunderachieve Change image and share on social
You have to lead people gently toward what they already know is right. Phil Crosby gentlyleadpeople Change image and share on social
Quality has to be caused, not controlled. Phil Crosby causecontrolquality Change image and share on social
Change should be a friend. It should happen by plan, not by accident. Phil Crosby accidentchangefriend Change image and share on social
Being convinced one knows the whole story is the surest way to fail. Phil Crosby convincefailstory Change image and share on social
The audience only pays attention as long as you know where you are going. Phil Crosby attentionaudiencelong Change image and share on social
You don't have to be noisy to be effective. Phil Crosby effectivenoisy Change image and share on social
Making a wrong decision is understandable. Refusing to search continually for learning is not. Phil Crosby continuallydecisionlearn Change image and share on social
A rule to live by: I won't use anything I can't explain in five minutes. Phil Crosby explainliveminute Change image and share on social
