Eliminating what is not wanted or needed is profitable in itself. Phil Crosby eliminateneedprofitable Change image and share on social
Quality is the result of a carefully constructed cultural environment. It has to be the fabric of the organization, not part of the fabric. Phil Crosby carefullyconstructcultural Change image and share on social
The audience only pays attention as long as you know where you are going. Phil Crosby attentionaudiencelong Change image and share on social
Selecting the right person for the right job is the largest part of coaching. Phil Crosby coachjoblarge Change image and share on social
Making a wrong decision is understandable. Refusing to search continually for learning is not. Phil Crosby continuallydecisionlearn Change image and share on social
If anything is certain, it is that change is certain. The world we are planning for today will not exist in this form tomorrow. Phil Crosby changeexistform Change image and share on social
No one can remember more than three points. Phil Crosby pointremember Change image and share on social
In a true zero-defects approach, there are no unimportant items. Phil Crosby approachdefectitem Change image and share on social
