Peter Hambleton

I'm a New Zealand actor, and I really want to be doing our stuff here, and our stuff includes plays from overseas. In terms of survival, maybe I should have taken a shot elsewhere at some point, but it gets back to the same theme - we should have our own people telling our own stories.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.

When I have a creative insight, there is a high. I think back in the day, I made music as much as I did because it made me feel so good. I think you could argue that there is a creative addiction - but, you know, the healthy kind.