Paul Rand

I don't even use italics or boldface; that's clutter, not clarity. Fancy fonts are fine for blogs, just as calligraphy is fine for diaries. But when you're writing for anyone other than yourself, you want to get as universal as possible.

The principle of asceticism never was, nor ever can be, consistently pursued by any living creature. Let but one tenth part of the inhabitants of the earth pursue it consistently, and in a day's time they will have turned it into a Hell.