Nick Woodman

Short stories are my favorite art form. A good one is compact and complete, a telling little slice of life, capturing a moment in time that - for the character - defines her, changes her, is the tipping point for all that will follow.

What I look for when I see a piece of art for the first time is some kind of emotional, intellectual experience, that's a combination of both of those things and is informed by my knowledge and something new that I see the artist doing.

Somebody captures an incredible video, shares it online, and inspires millions of other people to go and do the same with their GoPros, and then it happens again and again - and what you've got is this incredible snowball of stoked customers capturing and creating rad content with their GoPros.