Nicholas A. Christakis

Just because we say networks are important doesn't mean that networks explain everything. We're just adding additional information. Networks don't work like a match - they work like a magnifying glass.

The social sciences offer equal promise for improving human welfare; our lives can be greatly improved through a deeper understanding of individual and collective behavior. But to realize this promise, the social sciences, like the natural sciences, need to match their institutional structures to today's intellectual challenges.

Whether we appreciate it or not, we live out our lives surrounded by an intricate pattern of social connections... We're all embedded in this network; it affects us profoundly and we may be unaware of its existence, of its effect on us.

Every time you log in to Facebook, every time you click on your News Feed, every time you Like a photo, every time you send anything via Messenger, you add another data point to the galaxy they already have regarding you and your behavior.

We exist in this weirdly schizo culture, where sex is everywhere in the media, and yet, at the same time, you don't sit down and have a conversation about what you did in bed last night with your friends. Despite the ubiquity of sex, it's still a taboo when it comes to day-to-day conversation.