Nicholas A. Christakis

We are, first of all, not solitary creatures and second of all, we are deeply embedded in the lives of others. It's very easy to forget that and to engage in an atomistic fallacy - where we think that all we have to do is study the individual components of a system in order to understand the system.

I'm not suggesting that social scientists stop teaching and investigating classic topics like monopoly power, racial profiling and health inequality. But everyone knows that monopoly power is bad for markets, that people are racially biased and that illness is unequally distributed by social class.

I remember watching 'Colombo' a lot with my dad. That was one of the first detective shows I remember watching. And I remember my dad turning to me - my dad loves to turn to me and explain why things are funny. He used to do that with 'Seinfeld' all the time. He did it with 'Colombo', too, set the scene.