Michelle Phan

I glance through the pages of all the top magazines every month just to see if there are any colors that are trending. I'll also go on Instagram and look at the 'popular' page to see what people are liking, what's cool. I'll check it at different times of the day; for example, if it's really late in L.A., you'll see a lot of posts in Asia.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.