Good website practice and optimizing for conversion usually makes for good search engine optimization. These work together to ensure you drive quality traffic and can persuade that traffic to help you meet your business goals. Marc Ostrofsky businessconversiondrive share on social
The number of small businesses in the United States totals about 25 million. Because most of these have a local trading territory, relatively few advertise online. Online advertising reaches the masses of the Internet world, whether they are local or not. Marc Ostrofsky advertisebusinessinternet share on social
Traditional horizontal search engines cannot always identify the target audience, niche or vertical industry of a page or site. Vertical search engines address this issue by the nature of their design. They identify sites according to more specific criteria and sometimes even by human input. Marc Ostrofsky addressaudiencecriterion share on social
Internet entrepreneurs are using technology at every level of their company - from a one-person agency to a small firm, the newest technological advances are interwoven throughout every aspect of Internet-based businesses. Marc Ostrofsky advanceagencyaspect share on social
I have 5 teenage daughters, and I learned the hard way - it's difficult to talk to any person under the age of 25 without the presence of a cell phone. Marc Ostrofsky agecelldaughter Change image and share on social
Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying process. Marc Ostrofsky buycorporationcrm Change image and share on social
Not long ago, the term 'business model' was not exactly on the tip of everyone's tongue. Then, in the early to mid-1990s, 'business model' became a catchphrase that described how a company makes money or saves money. Marc Ostrofsky 1990sagobusiness share on social
Relevance is a search engine's holy grail. People want results that are closely connected to their queries. Marc Ostrofsky closelyconnectengine Change image and share on social
In direct navigation, users type exactly what they are looking for in the browser's web address field. This could be the exact domain name or web address. Millions of people do this, emphasizing the need for on- and off-line marketing and branding. Marc Ostrofsky addressbrandbrowser share on social
Domain names and websites are Internet real estate. Marc Ostrofsky domainestateinternet Change image and share on social