Marc Ostrofsky

Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.

I tend to think of a myth and then explore how it would play out if it were happening in the modern-day world. I modify all the myths I use, but I stick very closely to their structure - it is the hidden teacher in me.

Early in the 1990s, I flew alone in a dandelion-yellow, single-engine, 180-horsepower Piper Cherokee from Westchester County Airport in New York westward to the Rocky Mountains, landing and refuelling a good many times in middle-sized cities and towns along the way.