Leo Burnett

While it was occasionally done here or there, nobody else had a figurehead like Walt doing it. Jack Warner wasn't on TV. Walt was the boss, but he had a real public profile and he used it to his advantage. And he became a household face.

I'm able to utilize a lifetime of learning to help teach young people how to apply sound marketing strategy and principles for the purpose of growing the client's business. And for me, that's just too much fun.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.