I'm a snacker, but also health-conscious. I thought there had to be an alternative to what was out there. But it had to taste good - if it doesn't taste good, it isn't a snack. Keith Belling alternativeconsciousgood Change image and share on social
You can't rest on your laurels. You have to continue to innovate; you have to continue to be different. Keith Belling continueinnovatelaurel Change image and share on social
Everyone on our team shares a couple passions - putting the fun back in snacking, an entrepreneurial spiriting, and the passion for creating an innovative and exciting brand - all of which makes popchips a really fun place to work these days. Keith Belling backbrandcouple share on social
We have 11 great potato flavors, and customers have been clamoring for tortilla. For over a year, we worked to develop the four flavors of tortilla popchips: chili limon, nacho cheese, ranch and salsa. They're made with traditional stoneground masa, are gluten-free, and have less than half the fat of other chips. Keith Belling cheesechiliclamore share on social
I hope popchips will be the Vitaminwater of the snack aisle. Keith Belling aislehopepopchips Change image and share on social
The influencer strategy hasn't been built around celebrities. We're looking for influencers within every marketplace, who are the people who help influence decision-makers within that community. Keith Belling buildcelebritycommunity Change image and share on social
My focus has always been on connecting with consumers in a meaningful way. Keith Belling connectconsumerfocus Change image and share on social
Marketing is a core part of anything you do. Keith Belling coremarketepart Change image and share on social
I'm definitely a serial entrepreneur and a serial snacker. And when it comes to snacks, I'm more of a salty snacker, though I've been known to have a craving for sweets from time to time. Keith Belling craveentrepreneurhave Change image and share on social
Potatoes are popped, with no oil, using the same technology used in the rice cake manufacturing business. It took a lot of trial and error and lots of practice, though, to get the right flavor. Keith Belling businesscakeerror Change image and share on social