Keith Belling

I'm definitely a serial entrepreneur and a serial snacker. And when it comes to snacks, I'm more of a salty snacker, though I've been known to have a craving for sweets from time to time.

I knew I shouldn't be eating fried chips, but I'm just not a fan of baked chips, as much as I tried them.

We came out with a rice and a corn chip, then quickly decided we needed to focus on potato. It was just too much for consumers to figure out at once.

I'm normally a burger and chips girl - such a cheap date.

It is good to be in front of the lens to appreciate more being behind the lens.

A quick shallow fry is a great way to transform leftovers, and no more so than in the case of risotto.