We came out with a rice and a corn chip, then quickly decided we needed to focus on potato. It was just too much for consumers to figure out at once. Keith Belling chipconsumercorn Change image and share on social
My focus has always been on connecting with consumers in a meaningful way. Keith Belling connectconsumerfocus Change image and share on social
Marketing is a core part of anything you do. Keith Belling coremarketepart Change image and share on social
I'm definitely a serial entrepreneur and a serial snacker. And when it comes to snacks, I'm more of a salty snacker, though I've been known to have a craving for sweets from time to time. Keith Belling craveentrepreneurhave Change image and share on social
The influencer strategy hasn't been built around celebrities. We're looking for influencers within every marketplace, who are the people who help influence decision-makers within that community. Keith Belling buildcelebritycommunity Change image and share on social
We have a broad range of snackers - moms, kids and healthy active people. Keith Belling activebroadhealthy Change image and share on social
We focused on getting popchips into the hands of tastemakers and influencers wherever they were, from the fashionistas at Mercedes Benz fashion week to the passengers on Virgin Airlines. Keith Belling airlinebenzfashion Change image and share on social
Once consumers try popchips, most people really like it and become fans. Keith Belling consumerfanpeople Change image and share on social
We just wanted to do a chip that tasted great, but wasn't bad for you. Keith Belling badchipgreat Change image and share on social
I was convinced you were not able to tell a consumer you can have a healthy fried chip or a good-tasting baked chip. Keith Belling bakechipconsumer Change image and share on social
