A computer is a wonderful thing, but it's cold, and what comes out of it is sort of cold. Jerry Della Femina coldcomputersort Change image and share on social
It is now possible to target adverts to the right person at the right time in the right place. But that is not enough. Jerry Della Femina advertpersonplace Change image and share on social
I'm waiting for the candidate who says, 'I'm keeping things exactly the way they are. I like it this way.' Jerry Della Femina candidatekeepthing Change image and share on social
No one wants to risk a million dollars on a few laughs. The big, flashy commercials are out. The soft sell is out. Jerry Della Femina bigcommercialdollar Change image and share on social
'Business Week' is guilty of very shoddy reporting. Jerry Della Femina businessguiltyreport Change image and share on social
There's something that goes on in a new-business meeting that's wonderful to watch. It's like showtime. There are people who are nervous, and there are people who are jittery, and there's so much drama and so much at stake. Jerry Della Femina businessdramajittery share on social
I came into the advertising business in 1952, at the age of sixteen, as a delivery boy for a stuffy, old-line advertising agency named Ruthruff and Ryan, which could have served as the setting for the 'Mad Men' television series without moving a desk. Jerry Della Femina advertiseageagency share on social
Today's merger makers are not ad people; they're building communications companies. Jerry Della Femina buildcommunicationcompany Change image and share on social
At one point, I had over 800 employees, and I always paid all health care for my people - including a man who was my assistant who got HIV. I wound up paying his medical bills, which went into the hundreds of thousands. I'm not making myself out to be a saint. I did the right thing. Jerry Della Femina assistantbillcare share on social