The French are simply incapable of telling the truth. Jerry Della Femina frenchincapablesimply Change image and share on social
Did I grow up thinking I'd ever be paged at the Beverly Hills Hotel? Did I ever think I'd make so much money writing ads? No. Jerry Della Femina beverlygrowhill Change image and share on social
Imagine there wasn't photography. Where would we be? How would I remember what I looked like as a kid? It links us all. It keeps us all together; it's what our history is. Jerry Della Femina historyimaginekid Change image and share on social
Life was easy was back in the days before human resource departments controlled business and someone decided we all should be politically correct. Jerry Della Femina backbusinesscontrol Change image and share on social
There's still a place for someone to come up with a strong headline, some copy in a commercial that's well written. I'm not saying it was better in the old days; it's just a totally different way of communicating. Jerry Della Femina commercialcommunicatecopy share on social
I have very talented art directors in my agency who start out telling me, 'Well, this is what the picture is... ' I ask, 'Well, what's the headline?' and they say, 'We haven't done that yet, but it looks this way.' But I'm still writing copy, almost every day. Jerry Della Femina agencyartcopy share on social
Probably the best advertising jobs of all are done by governments to convince people to go to war. Jerry Della Femina advertiseconvincegovernment Change image and share on social
The object of advertising is to get people to feel better about the product you're selling. Jerry Della Femina advertisefeelobject Change image and share on social
Humor works, and it's the best way to get attention without spending a lot of money. Jerry Della Femina attentionhumorlot Change image and share on social
There's nothing worse than winning but being told by people that you're losing. Jerry Della Femina badlylosepeople Change image and share on social