Jerry Della Femina

Socialism has no moral justification whatsoever; poor people are not morally superior to rich people, nor are they owed anything by rich people simply because of their lack of success. Charity is not a socialist concept - it is a religious one, an acknowledgment of God's sovereignty over property, a sovereignty the Left utterly rejects.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.