Jerry Della Femina

Sad to say, negative advertising really works.

I think people are getting bored of parties, and hosts are terrified nobody's going to show up. So they have to start entertaining them before the party even starts.

In my world - advertising - the Super Bowl is judgment day. If politicians have Election Day and Hollywood has the Oscars, advertising has the Super Bowl.

When I was 6, I saw a commercial that Jessica Simpson was in, and that was the first time I felt my little heart flutter.

Hollywood is a place where they'll pay you a thousand dollars for a kiss and fifty cents for your soul.

I'm a big action junkie. I grew up on the '80s action movies - the bad ones and the good ones.