Jerry Della Femina

In my world - advertising - the Super Bowl is judgment day. If politicians have Election Day and Hollywood has the Oscars, advertising has the Super Bowl.

Sad to say, negative advertising really works.

I think people are getting bored of parties, and hosts are terrified nobody's going to show up. So they have to start entertaining them before the party even starts.

I'm a big action junkie. I grew up on the '80s action movies - the bad ones and the good ones.

When I was 6, I saw a commercial that Jessica Simpson was in, and that was the first time I felt my little heart flutter.

Hollywood is a place where they'll pay you a thousand dollars for a kiss and fifty cents for your soul.