Top 100 Quotes by Jerry Della Femina

About Jerry Della Femina

These are some quotes by American author Jerry Della Femina Businessman, who was born in 1936.

Money is being wasted on adverts that go right over a consumer's head. They may win awards at Cannes, but they lose at the cash register.

Money is being wasted on adverts that go right over a consumer's head. They may win awards at Cannes, but they lose at the cash register.

Jerry Della Femina

In the '50s and '60s, a family's first child went into the priesthood, the second went into the military, and the third child was an idiot and wound up in advertising.

In the '50s and '60s, a family's first child went into the priesthood, the second went into the military, and the third child was an idiot and wound up in advertising.

Jerry Della Femina

My first marriage ended after 24 years.

My first marriage ended after 24 years.

Jerry Della Femina

That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in.

That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in.

Jerry Della Femina

A lot of its readers are of an age where they forget to cancel.

A lot of its readers are of an age where they forget to cancel.

Jerry Della Femina

The Internet is king. Newspapers are dead or dying. Magazines are shrinking every day. Ad budgets are being cut. The bottom line is now the only line in advertising.

The Internet is king. Newspapers are dead or dying. Magazines are shrinking every day. Ad budgets are being cut. The bottom line is now the only line in advertising.

Jerry Della Femina

I don't like to work for politicians because I hate to work on anything that you can't give back if it doesn't work. I sell products. I do a commercial for, say, Meow Mix, and you don't like it, you get your money back. You can return it. Politicians, you can't return. You're with them for four more years. And that's scary.

Jerry Della Femina

Once you're not No. 1, it doesn't matter where you are.

Once you're not No. 1, it doesn't matter where you are.

Jerry Della Femina

The Google model of targeted advertising is appealing because it claims to cut down on waste. We need to ask how that efficiency can be brought to creative process.

The Google model of targeted advertising is appealing because it claims to cut down on waste. We need to ask how that efficiency can be brought to creative process.

Jerry Della Femina

Every automobile ad looks alike.

Every automobile ad looks alike.

Jerry Della Femina

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