What I love about the Don Draper character is that he's so real and filled with all these contradictions. Jerry Della Femina charactercontradictiondon Change image and share on social
Everybody makes a lot of money when the French come to town. Jerry Della Femina frenchlotmake Change image and share on social
The whole idea of a spokesman is a joke and a fraud if you drop someone like a hot potato if there's controversy. Jerry Della Femina controversydropfraud Change image and share on social
In the '50s and '60s, a family's first child went into the priesthood, the second went into the military, and the third child was an idiot and wound up in advertising. Jerry Della Femina 50s60sadvertise Change image and share on social
That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in. Jerry Della Femina advertisechicagocity Change image and share on social
By 1961, when I got my first copywriting job, 'my kind' were suddenly in demand. The creative revolution had begun. Advertising had turned into a business dominated by young, funny, Jewish copywriters and tough, sometimes violent, Greek and Italian art directors. Jerry Della Femina advertiseartbegin share on social
The Internet is king. Newspapers are dead or dying. Magazines are shrinking every day. Ad budgets are being cut. The bottom line is now the only line in advertising. Jerry Della Femina advertisebottombudget Change image and share on social
I have a small vocabulary, which I move around fast. Jerry Della Femina fastmovesmall Change image and share on social
Once you're not No. 1, it doesn't matter where you are. Jerry Della Femina matter Change image and share on social
The Google model of targeted advertising is appealing because it claims to cut down on waste. We need to ask how that efficiency can be brought to creative process. Jerry Della Femina advertiseappealbring Change image and share on social