Jerry Della Femina

I grew up in Brooklyn, N.Y., and I'm a great believer that you can't have too conservative a President nor too liberal a Supreme Court. So I'm a walking contradiction. I believe that you should try to really protect people's rights in every way, and also, people should be allowed to do what they do.

As supportive as my hometown is, in my high school, there are people who would probably walk up to me and punch me in the face. There's a select few that will never like me. They don't like what I stand for. They don't like somebody who stands for being sober, who stands for anything happy. They're going to be negative no matter what.

Every time I see documentaries or infomercials about little kids with cancer, I just freak out. It affects me on the highest emotional level... Anytime I think about it, it makes me sadder than anything I can think of.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.