Most of the people in advertising now - mention Bill Bernbach to them, they don't know. Download Download Share on Facebook Share on Twitter Rotate quotes advertise bernbach bill
In my world - advertising - the Super Bowl is judgment day. If politicians have Election Day and Hollywood has the Oscars, advertising has the Super Bowl. Jerry Della Femina advertisebowlday Change image and share on social
Sad to say, negative advertising really works. Jerry Della Femina advertisenegativesad Change image and share on social
I think people are getting bored of parties, and hosts are terrified nobody's going to show up. So they have to start entertaining them before the party even starts. Jerry Della Femina boreentertainhost Change image and share on social
What I find is most people have a civics book understanding for how Congress works and how a bill moves. Sam Brownback billbookcivic Change image and share on social
I'm sounding like an old fart talking about how bad advertising is today, but it's true. Advertising sucks. Guys like me and Bob Gage and certainly Bill Bernbach and two or three other guys, we exemplified and led the creative revolution. George Lois advertisebadbernbach share on social
Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word. Ryan Holmes advertisecreatedouble share on social
