Jef I. Richards

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.

We still live in a world in which a significant fraction of people, including women, believe that a woman belongs and wants to belong exclusively in the home; that a woman should not aspire to achieve more than her male counterparts and, particularly, not more than her husband.