I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything. Download Download Share on Facebook Share on Twitter Rotate quotes advertise believe big
The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma. Jef I. Richards advertisearomabook Change image and share on social
Creative without strategy is called 'art.' Creative with strategy is called 'advertising.' Jef I. Richards advertiseartcall Change image and share on social
There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time. Jef I. Richards accuracyadvertiseaspire share on social
I'm a big action junkie. I grew up on the '80s action movies - the bad ones and the good ones. Jonathan Tropper 80sactionbad Change image and share on social
Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word. Ryan Holmes advertisecreatedouble share on social
A teacher must believe in the value and interest of his subject as a doctor believes in health. Gilbert Highet believedoctorhealth Change image and share on social