James Prescott Joule

The height of the pulleys from the ground was twelve yards, and consequently, when the weights had descended through that distance, they had to be wound up again in order to renew the motion of the paddle.

The Times has much less power than you think. I believe we attribute power to the media generally that it simply doesn't have. It's very convenient to blame the media, the same way we blame television for everything that's going wrong in society.