Herb Caen

A good column is one that sells paper. It doesn't matter how beautifully it is written and how much you admire the author... if it doesn't sell any papers, it's not a good column. It's a terrible yardstick to use, but in the newspaper business, that's the whole thing.
A good column is one that sells paper. It doesn't matter how beautifully it is written and how much you admire the author... if it doesn't sell any papers, it's not a good column. It's a terrible yardstick to use, but in the newspaper business, that's the whole thing.
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These are some quotes by American author Herb Caen Journalist, who lived between April 3, 1916 and February 1, 1997.