I used to have to pick up the phone and talk to people who placed orders for the car. When you reach a certain size, you need to have processes in place. Henrik Fisker carorderpeople Change image and share on social
The biggest challenge is to build the team and start the company, while hiring people, raising money, building a brand which has no history, all at the same time. You're doing a lot of things that in an established company are already done. Henrik Fisker bigbrandbuild share on social
We believe that there are many buyers who want a stylish, sporty car that sends a positive message about their concern for the environment as they drive it down the street. Henrik Fisker buyercarconcern Change image and share on social
I come from Denmark; Fisker Automotive comes from California. Henrik Fisker automotivecaliforniadenmark Change image and share on social
My motivation for starting Fisker was simple: I thought there must be a market for beautiful, exciting, fast, environmentally friendly cars. The car is probably the only product you can still fall in love with and have a relationship with. Henrik Fisker beautifulcarenvironmentally share on social
One of the big failures for the big auto companies is that even the CEO and the top management often don't understand design and manufacturing. As a CEO, you have to make decisions; you need to have knowledge. Henrik Fisker autobigceo share on social
I have a 100-mile round trip commute on some of the nations' busiest roads and enjoy every minute of it. Henrik Fisker busycommuteenjoy Change image and share on social
I like doing business with people in India. Henrik Fisker businessindiapeople Change image and share on social
If you think about jeans or phones or television, we are used to new brands popping up right and left. But in the car industry, we grew up with Mercedes, BMW, General Motors, and Ford, and nobody can remember during his or her upbringing a new car brand coming to life. Henrik Fisker bmwbrandcar share on social
You need to focus on creating the actual value of the company, not just the theoretical value. The actual value comes from a great product that sells well and is ultimately profitable. Henrik Fisker actualcompanycreate Change image and share on social
