The biggest challenge is to build the team and start the company, while hiring people, raising money, building a brand which has no history, all at the same time. You're doing a lot of things that in an established company are already done. Henrik Fisker bigbrandbuild share on social
We believe that there are many buyers who want a stylish, sporty car that sends a positive message about their concern for the environment as they drive it down the street. Henrik Fisker buyercarconcern Change image and share on social
I could imagine that boats sailing in harbors will only use electric engines. And then once they are out in the water they will use diesel. Henrik Fisker boatdieselelectric Change image and share on social
I have a 100-mile round trip commute on some of the nations' busiest roads and enjoy every minute of it. Henrik Fisker busycommuteenjoy Change image and share on social
One of the big failures for the big auto companies is that even the CEO and the top management often don't understand design and manufacturing. As a CEO, you have to make decisions; you need to have knowledge. Henrik Fisker autobigceo share on social
I like doing business with people in India. Henrik Fisker businessindiapeople Change image and share on social
If you think about jeans or phones or television, we are used to new brands popping up right and left. But in the car industry, we grew up with Mercedes, BMW, General Motors, and Ford, and nobody can remember during his or her upbringing a new car brand coming to life. Henrik Fisker bmwbrandcar share on social
You know what? Starting a car company is risky. Henrik Fisker carcompanyrisky Change image and share on social
Most automakers develop multiple options for a single project. Then they present those options to a committee of executives who decide which one to go with. That takes a lot of time. Henrik Fisker automakercommitteedecide Change image and share on social
You need to focus on creating the actual value of the company, not just the theoretical value. The actual value comes from a great product that sells well and is ultimately profitable. Henrik Fisker actualcompanycreate Change image and share on social
