The biggest challenge is to build the team and start the company, while hiring people, raising money, building a brand which has no history, all at the same time. You're doing a lot of things that in an established company are already done. Henrik Fisker bigbrandbuild share on social
I remember, as a kid, riding in the back of my dad's old Saab 95 in Denmark. We were on the highway, and suddenly this silver Maserati Bora came upon us, then passed. At the time, to me, this car looked like a spaceship. Henrik Fisker backboracar share on social
My motivation for starting Fisker was simple: I thought there must be a market for beautiful, exciting, fast, environmentally friendly cars. The car is probably the only product you can still fall in love with and have a relationship with. Henrik Fisker beautifulcarenvironmentally share on social
I could imagine that boats sailing in harbors will only use electric engines. And then once they are out in the water they will use diesel. Henrik Fisker boatdieselelectric Change image and share on social
I have a 100-mile round trip commute on some of the nations' busiest roads and enjoy every minute of it. Henrik Fisker busycommuteenjoy Change image and share on social
I like to have the widest part of the car being the wheels and not the body. It gives it a more athletic look and, with the sculpture, helps make a car look sexy. Henrik Fisker athleticbodycar Change image and share on social
Any car designer always dreams about designing their own car - if they say they don't, they're lying... For me, it was never about starting my own company just to make another car. Henrik Fisker carcompanydesign Change image and share on social
When I was at BMW and Aston Martin, I realized how difficult and how many resources it takes to create a car - let alone a car company. Henrik Fisker astonbmwcar Change image and share on social
One of the big failures for the big auto companies is that even the CEO and the top management often don't understand design and manufacturing. As a CEO, you have to make decisions; you need to have knowledge. Henrik Fisker autobigceo share on social
When I see a car I've designed going down the street and somebody admiring it, that's a nice feeling. Henrik Fisker admirecardesign Change image and share on social
