Design - pure beauty - will be number one at Fisker Coachbuild. We want to bring beautiful, desirable cars to the market, limit the production of each model, and do so with the highest quality. Henrik Fisker beautifulbeautybring Change image and share on social
At a European auto show, I had someone from a German car company come up to me and say the Karma should cost $125,000, not $87,900, but our development process lets us lower the costs. I guarantee it's profitable. Henrik Fisker 000autocar share on social
You need to focus on creating the actual value of the company, not just the theoretical value. The actual value comes from a great product that sells well and is ultimately profitable. Henrik Fisker actualcompanycreate Change image and share on social
People feel very emotional about cars, and I don't want them to feel bad about driving a fast car. Henrik Fisker badcardrive Change image and share on social
When I was at BMW and Aston Martin, I realized how difficult and how many resources it takes to create a car - let alone a car company. Henrik Fisker astonbmwcar Change image and share on social
My motivation for starting Fisker was simple: I thought there must be a market for beautiful, exciting, fast, environmentally friendly cars. The car is probably the only product you can still fall in love with and have a relationship with. Henrik Fisker beautifulcarenvironmentally share on social
The car is the most regulated thing in the world. It's more complicated to make a car than it is to send a rocket to space. Henrik Fisker carcomplicatemake Change image and share on social
I've always wanted to design a Mustang. I just never really had the opportunity in my career because the timing was never right. Henrik Fisker careerdesignhave Change image and share on social
When I see a car I've designed going down the street and somebody admiring it, that's a nice feeling. Henrik Fisker admirecardesign Change image and share on social
I believe there's still room for the dream a lot of people in the industry have - to design and build your own cars. Henrik Fisker buildcardesign Change image and share on social
