Duane G. Carey

One of the jokes on our flight is that, if we have a normal entry day going, the plan is for me... to actually take the orbiter first and fly it for maybe 10 or 15 seconds and then hand it on over to Scooter.

Jay Z is building a range of businesses just on the strength of his brand. Lady Gaga has formed really interesting partnerships. Justin Bieber and his manager Scooter Braun are investing in a number of different companies and also promoting them in many ways.