The entertainment business remains a business of blockbusters, and increasingly so. Anita Elberse blockbusterbusinessentertainment Change image and share on social
For the first case I did with Octone, 360 deals were not at all being talked about. And then for the follow-up case, it was the focus. I wanted to see how things were changing and what the new challenges were. Anita Elberse casechallengechange share on social
When a publisher spends an inordinate amount on an acquisition, it will do everything in its power to make that project a market success. Anita Elberse acquisitionamountinordinate Change image and share on social
Media companies' hit-focused marketing did not emerge in a vacuum. It reflects how consumers make choices. The truth is that consumers prefer blockbusters. Anita Elberse blockbusterchoicecompany Change image and share on social
Jay Z is building a range of businesses just on the strength of his brand. Lady Gaga has formed really interesting partnerships. Justin Bieber and his manager Scooter Braun are investing in a number of different companies and also promoting them in many ways. Anita Elberse bieberbrandbraun share on social
It's really not fun to have seen a movie that you want to talk about, and you can't find anyone else who's seen it. Anita Elberse findfunmovie Change image and share on social
Most of my colleagues have research awards on the shelf. I have party invites. Anita Elberse awardcolleagueinvite Change image and share on social
Because they are inherently social, people find value in reading the same books and watching the same movies that others do. Anita Elberse bookfindinherently Change image and share on social
One problem with relying on existing concepts is that it could stifle innovation, weakening the film sector over time. Anita Elberse conceptexistfilm Change image and share on social
No one disputes that online businesses offer much more variety than their analog counterparts. Anita Elberse analogbusinesscounterpart Change image and share on social
