No one disputes that online businesses offer much more variety than their analog counterparts. Anita Elberse analogbusinesscounterpart Change image and share on social
The entertainment business remains a business of blockbusters, and increasingly so. Anita Elberse blockbusterbusinessentertainment Change image and share on social
The average movie-goer in this country sees six films in a year. That's one every two months. What the studios are trying to do is make sure it's their movie. Anita Elberse averagecountryfilm Change image and share on social
For the first case I did with Octone, 360 deals were not at all being talked about. And then for the follow-up case, it was the focus. I wanted to see how things were changing and what the new challenges were. Anita Elberse casechallengechange share on social
It's really not fun to have seen a movie that you want to talk about, and you can't find anyone else who's seen it. Anita Elberse findfunmovie Change image and share on social
What you get when you put all your resources behind a product, is you get everyone to join in. Anita Elberse joinproductput Change image and share on social
In investing, we intuitively think we should make a number of small bets. A blockbuster strategy is the opposite. It means making fewer huge investments. But it turns out to be safer. Anita Elberse betblockbusterfew Change image and share on social
Because they are inherently social, people find value in reading the same books and watching the same movies that others do. Anita Elberse bookfindinherently Change image and share on social
Most large media firms make outsized investments to acquire and market a small number of titles with strong hit potential, and bank on their sales to make up for middling performance in the rest of their catalogs. Anita Elberse acquirebankcatalog share on social
If you're a film studio, you're making a movie for a foreign market. You're pursuing ideas that travel well. It changes the movies we see and how movies are made. Anita Elberse filmforeignidea Change image and share on social
