The entertainment business remains a business of blockbusters, and increasingly so. Anita Elberse blockbusterbusinessentertainment Change image and share on social
Media companies' hit-focused marketing did not emerge in a vacuum. It reflects how consumers make choices. The truth is that consumers prefer blockbusters. Anita Elberse blockbusterchoicecompany Change image and share on social
It's really not fun to have seen a movie that you want to talk about, and you can't find anyone else who's seen it. Anita Elberse findfunmovie Change image and share on social
Most large media firms make outsized investments to acquire and market a small number of titles with strong hit potential, and bank on their sales to make up for middling performance in the rest of their catalogs. Anita Elberse acquirebankcatalog share on social
Most of my colleagues have research awards on the shelf. I have party invites. Anita Elberse awardcolleagueinvite Change image and share on social
If you are the record label who owns Lady Gaga, and you have a new artist coming up, you can say, 'Let's have the artist play just before Gaga.' Now you've exposed the huge Gaga audience to the new artist. It's similar to showing a trailer before a movie. The hit creates a hit. Anita Elberse artistaudiencecome share on social
Anyone can see that, say, superheroes and vampires perform well at the box office. That in turn can trigger competitive bidding situations and soaring fees for people who can bring these properties to the screen. The result can be a dramatic increase in the costs of production. Anita Elberse bidboxbring share on social
Because they are inherently social, people find value in reading the same books and watching the same movies that others do. Anita Elberse bookfindinherently Change image and share on social
One problem with relying on existing concepts is that it could stifle innovation, weakening the film sector over time. Anita Elberse conceptexistfilm Change image and share on social
No one disputes that online businesses offer much more variety than their analog counterparts. Anita Elberse analogbusinesscounterpart Change image and share on social
