Donald Norman

User-centered design means working with your users all throughout the project.

Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone.

Market segmentation s a natural result of the vast differences among people.

Composers, like authors, have a lot in common. Our main goal is to connect with the listener emotionally.

Another thing that freaks me out is time. Time is like a book. You have a beginning, a middle and an end. It's just a cycle.

In a small spacecraft, it was hard for the other two guys to sleep when the on-duty man was talking to Mission Control regularly.