Donald Norman

User-centered design means working with your users all throughout the project.

A big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it would actually be good for the environment?

To me, error analysis is the sweet spot for improvement.

In a small spacecraft, it was hard for the other two guys to sleep when the on-duty man was talking to Mission Control regularly.

Composers, like authors, have a lot in common. Our main goal is to connect with the listener emotionally.

Another thing that freaks me out is time. Time is like a book. You have a beginning, a middle and an end. It's just a cycle.