David Macinnis Gill

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.

We try to be conscious of the amount of trash we have. Having a water filter allows us to be aware of not using too many water bottles. Since I am not able to hand wash due to my schedule, I use Seventh Generation laundry detergent, and I feel less guilty.