Dan Ariely

In terms of the actual curriculum for management education, my own view is very simple-minded: The world is incredibly complex, it changes all the time, and we should not even hope that we could create a general model that accurately describes the world in all its possible states.

As I have discovered by examining my past, I started out as a child. Coincidentally, so did my brother. My mother did not put all her eggs in one basket, so to speak: she gave me a younger brother named Russell, who taught me what was meant by 'survival of the fittest.'