Brian Chesky

Whatever the press is talking about, they want to keep talking about it. So instead of asking yourself, 'How can I get them to start talking about me?', figure out a way to get yourself involved in what they're already talking about.

I really admire Airbnb as a pioneer of the sharing economy and for building community. They've found an elegant way to help hosts make more money and for guests to have authentic experiences. It brings those people together in a unique way.

I haven't checked this out yet, but one of our guys told me we have a counselor within 45 minutes to an hour of most small businesses in this country. That's really powerful. I call it our bone structure.