Top 105 Quotes by Ashwin Sanghi

Writing is incidental to my primary objective, which is spinning a good yarn. I view myself as a storyteller more than a writer. The story - and hence the extensive research that goes into each one of my books - is much more important than the words that I use to narrate it.

The publishing scene in India is evolving rapidly, and the key challenge is to keep reinventing oneself so that one does not become formulaic. Sometimes it is safer to deal with the consequences of failure than the fruits of success. Remaining on one's toes is critical, and often one finds that success makes one complacent.

It may sound very strange, but I love the freedom that writing a novel gives me. It is an unhindered experience. If I come after a bad day, I can decide that my protagonist will die on page 100 of my novel in a 350-page story.

There is a method to the madness of James Patterson's success. Co-writing with him is a terrific learning experience, particularly in the art of crafting a perfect thriller. The collaboration also gives me an opportunity to access a wider global audience.