Though it is very easy to do valuations, eyeballs and brand prominence surveys, you should never allow any of them to influence the balance sheet. Ashwin Sanghi balancebrandeasy Change image and share on social
Till the time I found a creative outlet, I was trying to be extra creative at business, which would always put me in a situation of conflict with other stakeholders. The moment I started writing, my creative impulses were finally channelised. Ashwin Sanghi businesschannelisedconflict share on social
I work in a business environment forty hours a week, and writing is what I do to unwind. It allows me to transport myself to a happy place where I can indulge my hopes, beliefs, aspirations and fantasies. It also allows me to live and breathe a topic for eighteen months while I'm researching and writing. Ashwin Sanghi aspirationbeliefbreathe share on social
If there is one city apart from Mumbai where I would love to settle down, it has to be Chennai. Ashwin Sanghi chennaicitylove Change image and share on social
While I can't walk on water, I can certainly wobble on whisky. Ashwin Sanghi walkwaterwhisky Change image and share on social
Writing a mystery is like drawing a picture and then cutting it into little pieces that you offer to your readers one piece at a time, thus allowing them the chance to put the jigsaw puzzle together by the end of the book. Ashwin Sanghi allowbookchance share on social
Initial work is on period research where the historical markers are absolutely non-negotiable. Once that is established, a writer can take creative liberties in terms of chronology to suit the story. Ashwin Sanghi absolutelychronologycreative Change image and share on social
I don't care if my books don't sell abroad; we have a large enough market in our country. I write for Indian readers. Ashwin Sanghi abroadbookcare Change image and share on social
Oral storytelling goes back so long ago, and those stories that were told orally were always layered and changed with time. Ashwin Sanghi agobackchange Change image and share on social
My wife is troubled by the things I forget. I am troubled by the things she recollects. Ashwin Sanghi forgetrecollectthing Change image and share on social