Writing is a intensely personal activity. I can pen down my best thoughts when I'm alone. But when one is elevated into the stature of an author, you have to think about your books in terms of their business angle. Ashwin Sanghi activityangleauthor share on social
I am a businessman at the end of the day. I have grown up with Excel sheets. I start out writing my novel with spreadsheets and the milestones in each chapter highlighted. Ashwin Sanghi businessmanchapterday Change image and share on social
It is not history, theology or mythology that interest me. It is the fact that history, theology or mythology could have alternative interpretations or explanations. I try to connect the dots between the past and the present. Ashwin Sanghi alternativeconnectdot share on social
Mythopoeia has taken off in the Indian diaspora because there has been a change in readership from a mature audience to a younger one. This lot has a desperate yearning to reconnect. They want to consume mythology but in a well-packaged and easily digestible way. Ashwin Sanghi audiencechangeconsume share on social
What I would not like is to be ignored. I write from the heart. I don't write for me. I write for my readers. Ashwin Sanghi heartreaderwrite Change image and share on social
My self-publishing adventure led to my work being picked up by a traditional publisher and eventually hitting the bestseller lists. That led to two more bestselling novels. Ashwin Sanghi adventurebestsellerbestselling Change image and share on social
In the Sanghi family, there is no one who has undertaken intellectual pursuits. Ashwin Sanghi familyintellectualpursuit Change image and share on social
The Egyptians saw the sun and called him Ra, the Sun God. He rode across the sky in his chariot until it was time to sleep. Copernicus and Galileo proved otherwise, and poor Ra lost his divinity. Ashwin Sanghi callchariotcopernicus Change image and share on social
There is one person who can help solve 'writer's block'. His name is Mr. Johnnie Walker. Ashwin Sanghi blockjohnnieperson Change image and share on social
Though it is very easy to do valuations, eyeballs and brand prominence surveys, you should never allow any of them to influence the balance sheet. Ashwin Sanghi balancebrandeasy Change image and share on social