Alain Ducasse

Food is one part of the experience. And it has to be somewhere between 50 to 60 percent of the dining experience. But the rest counts as well: The mood, the atmosphere, the music, the feeling, the design, the harmony between what you have on the plate and what surrounds the plate.

All my grandchildren bake. On a Saturday, Annabel's boys, Louis and Toby, always bake. Louis makes a chocolate cake, Toby makes banana or lemon drizzle. They're 12 and 10, and they can do it totally on their own. My son's twin girls, Abby and Grace, are 14; they make birthday cakes and like to do it on their own with Mum out of the way.

Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.