Our principal role as designers is to accelerate new ideas and the adoption of new ideas. Yves Behar accelerateadoptiondesigner Change image and share on social
When clients come to my design agency and say 'I want to be the Apple of this or that,' we say 'Okay, are you ready to be the Steve Jobs?' Few are up to the task. Yves Behar agencyappleclient Change image and share on social
I'm interested in technology for the masses. Good tech design should not just be for enthusiasts but for the general public. It should be something that touches everyone. Yves Behar designenthusiastgeneral Change image and share on social
Having one foot in design and the other in sustainable and social projects, I hear this question quite often: 'Why does the world need another chair?' My answer is that the world needs another chair/bicycle/car or any new product for that matter, like the world needs another book. Yves Behar answerbicyclebook share on social
When I first came to the Bay area, I worked in Silicon Valley in the early to mid-'90s, and I think what mattered then was our ability as designers to create a vision around people's ideas. Yves Behar 90sabilityarea Change image and share on social
Everything has yet to be invented. I never say 'green' - I say 'greener.' It's greener simply because this is a continuum of change, improvement and discovery. Yves Behar changecontinuumdiscovery Change image and share on social
Advertising is the price companies pay for being unoriginal. Yves Behar advertisecompanypay Change image and share on social
Consumers want products that tell stories, have magic, and inspire. Yves Behar consumerinspiremagic Change image and share on social
The best design work is really done when you spend more time with people, when you have the opportunity to be of the same mindset and the same incentives as the founder of the business. Yves Behar businessdesignfounder Change image and share on social
