When clients come to my design agency and say 'I want to be the Apple of this or that,' we say 'Okay, are you ready to be the Steve Jobs?' Few are up to the task. Yves Behar agencyappleclient Change image and share on social
I never felt truly at home in Switzerland. Yves Behar felthomeswitzerland Change image and share on social
I'm interested in technology for the masses. Good tech design should not just be for enthusiasts but for the general public. It should be something that touches everyone. Yves Behar designenthusiastgeneral Change image and share on social
Our principal role as designers is to accelerate new ideas and the adoption of new ideas. Yves Behar accelerateadoptiondesigner Change image and share on social
When I first came to the Bay area, I worked in Silicon Valley in the early to mid-'90s, and I think what mattered then was our ability as designers to create a vision around people's ideas. Yves Behar 90sabilityarea Change image and share on social
The role of designers and product makers is to really become much better editors. What kind of functionality is actually needed - and truly delightful - to consumers? Remove all the extraneous stuff. Yves Behar consumerdelightfuldesigner Change image and share on social
Consumers want products that tell stories, have magic, and inspire. Yves Behar consumerinspiremagic Change image and share on social
I want to work on things that aren't self-evident, to propose things that are radically different and game-changing. Yves Behar changeevidentgame Change image and share on social
Design certainly has a cosmetic, aesthetic aim. It always aims at making things beautiful. But relevance is just as important. I often say, 'If it isn't ethical, it can't be beautiful. But if it isn't beautiful, it probably shouldn't be at all.' Yves Behar aestheticaimbeautiful share on social