When clients come to my design agency and say 'I want to be the Apple of this or that,' we say 'Okay, are you ready to be the Steve Jobs?' Few are up to the task. Yves Behar agencyappleclient Change image and share on social
The idea of designing something that is like something else is incredibly uninteresting and boring. Yves Behar boredesignidea Change image and share on social
When I first came to the Bay area, I worked in Silicon Valley in the early to mid-'90s, and I think what mattered then was our ability as designers to create a vision around people's ideas. Yves Behar 90sabilityarea Change image and share on social
Everything has yet to be invented. I never say 'green' - I say 'greener.' It's greener simply because this is a continuum of change, improvement and discovery. Yves Behar changecontinuumdiscovery Change image and share on social
Advertising is the price companies pay for being unoriginal. Yves Behar advertisecompanypay Change image and share on social
Consumers want products that tell stories, have magic, and inspire. Yves Behar consumerinspiremagic Change image and share on social
I truly believe that everything Sci-fi taught me as a child about an efficient and wondrous world will be happening in my lifetime. Yves Behar childefficienthappen Change image and share on social
Juicero is the first company to make cold-pressed juice something that people can make themselves at home. The challenges to design and engineer a press that can deliver 8,000 pounds of force are tremendous. Yves Behar 000challengecold share on social
I want to work on things that aren't self-evident, to propose things that are radically different and game-changing. Yves Behar changeevidentgame Change image and share on social
