Our principal role as designers is to accelerate new ideas and the adoption of new ideas. Yves Behar accelerateadoptiondesigner Change image and share on social
When I first came to the Bay area, I worked in Silicon Valley in the early to mid-'90s, and I think what mattered then was our ability as designers to create a vision around people's ideas. Yves Behar 90sabilityarea Change image and share on social
Everything has yet to be invented. I never say 'green' - I say 'greener.' It's greener simply because this is a continuum of change, improvement and discovery. Yves Behar changecontinuumdiscovery Change image and share on social
I have been working with Hive, part of British Gas, on reinventing the thermostat. Now you can control your heating at the press of a button on your phone. As I say, design should permeate every part of society. Yves Behar britishbuttoncontrol share on social
Advertising is the price companies pay for being unoriginal. Yves Behar advertisecompanypay Change image and share on social
Consumers want products that tell stories, have magic, and inspire. Yves Behar consumerinspiremagic Change image and share on social
I want to work on things that aren't self-evident, to propose things that are radically different and game-changing. Yves Behar changeevidentgame Change image and share on social
The biggest challenge is that when people look at low price point products, they essentially invest less money in development, innovation, and new technology. And in order to innovate at a lower price point, and make sustainability attainable to the masses, you have to invest more. But that's counterintuitive for a lot of businesses. Yves Behar attainablebigbusiness share on social
I know it's a cliche, but I see myself as a citizen of the world. I was brought up in Switzerland by German and Turkish parents but I've very much grown up in San Francisco. I have a European sense of aesthetic, but I'm also deeply steeped in the notion of change and entrepreneurship that is associated with Silicon Valley. Yves Behar aestheticbringchange share on social
Having one foot in design and the other in sustainable and social projects, I hear this question quite often: 'Why does the world need another chair?' My answer is that the world needs another chair/bicycle/car or any new product for that matter, like the world needs another book. Yves Behar answerbicyclebook share on social