Yves Behar

I think every business, really, has a unique reason for being, unique assets, unique attributes, a unique history. And that can be turned into a very attractive design story, essentially, that consumers can relate to.

I've found that in now having experienced what it's like to make records and just through growing up in general that you should be expressive about what's affecting you instead of trying to sing about a subject just for the sake of other people getting something from it.

The image of the scientist who puts the pursuit of truth before anything else has been shattered and replaced by a man on the make or a quasi-religious enthusiast who wants to prove his case at any cost. Science is becoming the tool of campaigning warfare, in which truth is the first casualty.