V. E. Schwab

So many people think that if you're writing fantasy, it means you can just make everything up as you go. Want to add a dragon? Add a dragon! Want some magic? Throw it in. But the thing is, regardless of whether you're dealing with realism or fantasy, every world has rules. Make sure to establish a natural order.

We still live in a world in which a significant fraction of people, including women, believe that a woman belongs and wants to belong exclusively in the home; that a woman should not aspire to achieve more than her male counterparts and, particularly, not more than her husband.