Top 25 Quotes by Tom Chatfield

Once the words of a book appear onscreen, they are no longer simply themselves; they have become a part of something else. They now occupy the same space, not only as every other digital text, but as every other medium, too.

The biggest neurological turn-on for people is other people. This is what really excites us. In reward terms, it's not money; it's not being given cash - that's nice - it's doing stuff with our peers, watching us, collaborating with us.

Video games are a special kind of play, but at root, they're about the same things as other games: embracing particular rules and restrictions in order to develop skills and experience rewards. When a game is well-designed, it's the balance between these factors that engages people on a fundamental level.

The really interesting stuff about virtuality is what you can measure with it. Because what you can measure in virtuality is everything. Every single thing that every single person who's ever played in a game has ever done can be measured.