Tom Chatfield

The really interesting stuff about virtuality is what you can measure with it. Because what you can measure in virtuality is everything. Every single thing that every single person who's ever played in a game has ever done can be measured.

Video games are a special kind of play, but at root, they're about the same things as other games: embracing particular rules and restrictions in order to develop skills and experience rewards. When a game is well-designed, it's the balance between these factors that engages people on a fundamental level.

I enjoy collaborating with creative people and trying to get the best image possible to convey a feeling or story. Plus, I get flown all over the world to exotic places. How can you lose interest in that? It's a great lifestyle. I can take vacations whenever I want, and no two shoots are ever the same.

I don't collect the way other people do. Some people collect rare guitars, like, 'I have a '54 Strat worth $50,000.' And I don't collect the way Nash does. Nash has Duane Allman's guitar and Johnny Cash's guitar. I bought guitars because they sounded good. I played them, they sounded unbelievably good, and I couldn't resist.