Tom Chatfield

The really interesting stuff about virtuality is what you can measure with it. Because what you can measure in virtuality is everything. Every single thing that every single person who's ever played in a game has ever done can be measured.

Video games are a special kind of play, but at root, they're about the same things as other games: embracing particular rules and restrictions in order to develop skills and experience rewards. When a game is well-designed, it's the balance between these factors that engages people on a fundamental level.

Do I sometimes hope I wake up in the morning and people are like, 'What's wrong with her? She looks emaciated.' Of course I would love that. I'm such a clothes whore, I would love the opportunity to be a hanger. But I think I'm more confident than I've ever felt in my life.