Tino Sehgal

In preindustrial times, the idea of creating something was more related to your personality. Personality was something that you constructed; it's something you had to actively develop and work on. Now personality is something that you have.

We package everything as a product so we can derive income from it. Then we can occupy ourselves with higher-order psychological lifestyle things. This is a very new issue. Money still matters, but other factors have joined the status game - like how interesting, how meaningful your work is.

Adidas is just right. They've been, like, a partner I couldn't be more thankful for. I really feel like they've helped increase my popularity. You know? It's tight to be able to attach to their brand and be able to add whatever I can offer to their brand. It's nice to know that they appreciate it. They are always showing love.

The importance of heart health became very real for me when my father died of heart disease seven years ago. Having experienced the loss first hand, I am inspired to do everything I can to break the cycle and prevent families from losing loved ones to this preventable disease.